Growing up I have always been very curious about skincare and haircare. Every weekend was diy pamper day. Due to my love for skincare and haircare, I used to buy a lot of products due to FOMO and use them without proper knowledge which ended up damaging my skin.

Due to this, I have been visiting the dermatologist and I always wanted to be a dermatologist but ended up being a Physician.

 

So in 2021, after my MD, I started beauty brand called ” Aayirp ” with which I learnt a lot of business lessons

 

I came across many women facing this issue of confusion while buying skincare and haircare and also lack of time to do a 10-step routine hence in 2024, we Re-launched “Kovedaa” to make clean, high-performance, multitasking products with a new concept of fusion of Korean beauty and Ayurveda to get best of both worlds.