Our story

Brand Story

Our Brand Story

Ayurveda's been around for 5000 years, and it's still slaying the wellness game! 💁‍♀️ But let's be real, modern Indians are busy hustling, and ancient wisdom can sometimes feel, well, ancient. 😅 That's where we come in! We're all about simplifying Ayurveda and blending it with modern science to create products that are as effective as they are easy to use. Our mission is to make Ayurveda accessible, fun, and suitable for the fast-paced Indian lifestyle. 🌟 We're talking lighter textures, multitasking products, and formulas that cater to Indian skin. 🌸 And, we're on a quest to put India on the map - showcasing what our incredible country is capable of, one product at a time! 🌟

Our Mission

To empower modern Indians to harness the power of Ayurveda in their daily lives, by creating innovative, effective, and easy-to-use products that blend ancient wisdom with modern science.

Our Vision

To become a global ambassador of Indian heritage and Ayurvedic wisdom, while making traditional practices accessible and relevant to the modern world.

About The Founder | Dr. PriyaDarshini

Growing up I have always been very curious about skincare and haircare. Every weekend was diy pamper day. Due to my love for skincare and haircare, I used to buy a lot of products due to FOMO and use them without proper knowledge which ended up damaging my skin.
Due to this, I have been visiting the dermatologist and I always wanted to be a dermatologist but ended up being a Physician.
 
So in 2021, after my MD, I started beauty brand called ” Aayirp ” with which I learnt a lot of business lessons
 
I came across many women facing this issue of confusion while buying skincare and haircare and also lack of time to do a 10-step routine hence in 2024, we Re-launched “Kovedaa” to make clean, high-performance, multitasking products with a new concept of fusion of Korean beauty and Ayurveda to get best of both worlds.